Our Story

AZARIA began with a simple question: why couldn’t a diaper bag be both beautifully designed and incredibly functional? In 2016, our founders set out to create the bag they couldn’t find - elegant, understated, and practical enough for the busiest days of parenthood. That first design, La Mère (“the mother” in French), became more than a bag: it was a trusted companion through the beauty and chaos of raising a family.

While AZARIA’s story started with motherhood, our vision has grown. Women carry so much - in every sense of the word. From diaper days to daily commutes, from coffee runs to red-eye flights, our bags are designed to support all women, in every chapter of life.

Every AZARIA piece is thoughtfully handcrafted in genuine or vegan leather, balancing form and function: timeless design, smart organization, and durability that only gets better with time. Whether you’re a mom of three, a student on the go, or a woman carving her own path, AZARIA is here to help lighten your load - beautifully.

Featured in Vogue and carried by women across the world, AZARIA has become more than a bag brand. It’s a community built on shared experiences, daily routines, and the belief that utility and beauty can live side by side.

As AZARIA’s current CEO, I am proud to continue this journey. When I took over the brand in 2024, I was inspired by its roots in motherhood and its potential to serve women in every walk of life. My vision is to honor the heart of where AZARIA began, while expanding what it can be: a brand for every woman, in every season of life.

Mira Nair, CEO